Winner and loser of the week: the IFA 2020 Edition

This week was all about the annual IFA tech convention in Berlin. Traditionally one of the highlights of the tech calendar, Europe’s largest tech commerce present was closely impacted by the Covid-19 pandemic – like all the things else – in 2020. And but, the organizers determined to nonetheless have a bodily present together with an in depth digital expertise.

The IFA is especially particular to us at NextPit because it’s a ‘home show’ for us. Here are our winners and losers from this, a really distinctive, IFA convention in Berlin.

Winner of the week: Honor carries on regardless

Honor has not been making laptops all that lengthy however has already achieved vital development. Sales between Q1 2020 and Q2 2020 are up 287%, though we didn’t get numbers at the present. The new Honor MagicBook lineup was one of the few product launches at IFA 2020 that caught my eye. The new AMD Ryzen 4000 structure is spectacular and these are launching at costs that ought to make these trying to purchase a MacBook (who are usually not slaves to the Apple ecosystem) to significantly take into account choosing one up. The Honor Watch ES additionally seems to be like a worthy competitor to the engaging Oppo Watch, amongst others.

The Honor press convention felt to me like the finest attended of the main smartphone (amongst different issues) producers that attended the spooky and unusual IFA 2020 in Berlin this yr. It helps that Honor has a advertising HQ in Europe, so was capable of put presenters on stage the place a number of others needed to make do with a pre-recorded video press convention.

Honor took to stage in Berlin at the IFA 2020. / © NextPit

Honor is not the ‘baby brother of Huawei’ or some unknown ‘Chinese brand’ that makes inexpensive telephones. Like Realme, Honor is rapidly changing into a model for the youthful technology. For those that need strong {hardware} that appears good and has the social and inventive options they crave, however doesn’t value them their scholar mortgage.

Huawei additionally had a presence on the present ground with maybe the solely sales space that will not look out of place at IFA in a ‘normal’ yr, but it surely was Honor that made IFA really feel like a present price writing about, with a correct press convention and thrilling product bulletins.

Loser of the week: the unhappy state of a world pandemic

Whilst we nonetheless turned as much as IFA this yr, masked and socially distanced, many who journalists who don’t reside in Germany had been unable to attend the present. The basic public, for whom IFA represents an opportunity for Europeans to get their arms on the newest tech merchandise from the world’s greatest and finest producers, had been understandably shut out this yr.

There is lots to reward the organizers of the IFA for right here. The present went forward as deliberate and with out main incidents. I didn’t see a single particular person not sporting a masks or being socially irresponsible. Safety measures had been sufficient. Hand sanitizer was all over the place. I felt protected.

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The empty seats inform the story of the IFA 2020 in Berlin. / © NextPit

And but, there was one thing poignantly unhappy about the present in Berlin. The press conferences weren’t all dam squibs, however the pleasure simply wasn’t there. Browsing the cubicles for cool new improvements is one of the most fun elements of being a journalist at the IFA, however a tour of the present ground took me lower than half an hour. I missed catching up with contacts and fellow tech writers and content material creators. Weirdly, I missed operating round from appointment to appointment, being busy, and dare I say it, harassed. As the pandemic roars on, I’ve by no means been extra anxious to get to the different facet of it. The business wants it. I want it.

Fairplay for having a go. As the well-known saying goes in Britain, maintain calm and keep on. But it’s with a heavy coronary heart that we really feel obliged to call this IFA Lite 2020 as our loser of the week this week.

Who had been your winners and losers of the week simply gone? Have your say beneath the line.

More from IFA 2020 in Berlin:


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