The IFA has at all times been certainly one of the highlights of the NextPit occasion calendar. Not solely does it happen in the metropolis in which we’re based mostly, however Europe’s largest tech convention has historically been a spot for producers in the companies of smartphones, sensible house, mobility, and wearable tech to exhibit their newest merchandise and technological improvements.
The 2020 version of the IFA, nevertheless, will probably be an entire completely different kettle of fish given the turbulent yr we have had thus far with Covid-19, journey restrictions, and lockdowns. However, the present should go on.
When will the IFA 2020 happen?
The IFA 2020 will happen between September three and September 5 at the Messe Berlin. However, this will not be your regular IFA present, which is normally attended by each press and the public.
Based on the present security laws, the organizers have determined to go along with bodily dwell occasions open to a decreased variety of press members, alongside a digital extension of the present. Almost all of the present will happen on stage, reasonably than the halls being crammed with cubicles the place producers can showcase their merchandise.
Virtual exhibition space
The IFA Xtended Space is an exhibition space the place international manufacturers unveil their newest merchandise and improvements in individually designed digital shows. Products are offered in 3D. Apparently, Xtended Space will probably be a spot for assembly fascinating contacts, and for everybody taking part in the digital IFA world to collect.
The IFA Xtended Space permits everybody round the globe to expertise the newest traits in the shopper electronics, house equipment business and past. Free of cost!
— IFA Berlin (@IFA_Berlin)
September 1, 2020
Which manufacturers are nonetheless going to flip up?
We’re not going to strive to sugarcoat this, a number of those that would usually attend IFA 2020 have swerved this one like a pothole in the street. However, there are just a few confirmed press conferences that we all know are nonetheless occurring.
Honor and Huawei
Like like at the canceled MWC, Honor and father or mother firm Huawei are nonetheless making an effort to placed on a present at the IFA 2020. Honor is bringing with is a brand new line of MagicBook laptops with AMD Ryzen 400 Series processors, two new tablets in the form of the Honor Pad 6 and Pad X6, and the model’s very first outside smartwatch.
Huawei has been a bit extra cagey about pre-announcing what it’s bringing to the IFA 2020. For the previous two editions, the Chinese large has launched its newest Kirin processor that may equip its fall flagship telephones. There could possibly be some fuss made a few follow-up to the Kirin 990 5G SoC on stage, however with all the things that Huawei is at the moment going by means of at the minute, we would not be shocked if this would not occur.
We know that Walter Ji, President of Huawei’s Consumer Business Group (CBG), will set out the firm’s imaginative and prescient and dedication for Europe past 2020 at the present, so expect to see the Huawei AppGallery take heart stage in Berlin as the firm additional developed its departure from Google apps and companies.
The Huawei Conference takes place on day one: Thursday, September third, at 14:15 pm native time. Honor will take to the stage the following day on: Friday, September 4th, at 11:25 am.
It has already been confirmed that Qualcomm president Christiano Amon will probably be taking to stage at the IFA opening on Thursday morning with a recorded opening keynote. Qualcomm usually spreads its message throughout a number of product sectors at IFA so expect to see a variety of silicon-based options on present right here.
With 5G turning into ever-more current, Qualcomm is pushing 5G Snapdragon chipsets for laptops and notebooks, and we expect to hear extra about this at the 8cx Compute Platform at the present. Audio is one other space the place Qualcomm might develop its know-how to extra OEMs, maybe with an up to date aptX HD audio codec or extra options and future model companions for the Qualcomm QCC514x we noticed introduced in March.
The Qualcomm opening keynote will happen Thursday, September third, at 10:00 am native time.
Technically, LG’s IFA 2020 has already began. The South Koreans are doing issues a bit in another way to everybody else this yr, and all through the month of September, LG’s first-ever digital exhibition is accessible to view.
The expertise is full with real-life situations and demonstrations of how the firm is making house life extra stress-free, environment friendly, and rewarding. It contains a lifelike rendering of Hall 18 of Messe Berlin (down to the native time and native climate), and a curated tour led by a useful digital information.
Among the highlights of LG tech for IFA 2020 is the digital exhibit of its OLED New Wave, an set up that includes an array of versatile screens that delivers an illustration of LG OLED’s image high quality and skill to assume distinctive kind elements. We initially noticed this at CES in Las Vegas again at the begin of the yr.
LG may also take to the stage on Thursday, September third, at 11:15 am.
Finally, Realme will probably be becoming a member of the IFA this yr. I used to be a bit shocked to see the fast-growing model on the checklist of attendees however the producer that has taken India by storm seems to be totally dedicated to rising in Europe. In phrases of merchandise, there’s a number of phrase a few new 7 collection of smartphones. Given the price at which Realme releases smartphones, expect to see not less than one or two new additions to its increasing lineup at the IFA 2020 in Berlin.
The Realme in-person press convention will happen on Friday, September 4th, at 12:25 pm.
Is that it!?
Don’t to put a damper on issues, however nearly. Most of the huge names we normally see at IFA are passing on this one in favor of their very own on-line showcases and dwell streams. You cannot actually blame them, both. Flying employees over to Germany in the center of a world pandemic is simply not value it to a number of these firms, particularly after they can maintain their very own digital press conferences. Samsung is skipping the present fully this yr, and two of the largest names in audio, Sony and Sennheiser, have already introduced their new merchandise forward of the present.
There is, nevertheless, at all times room for surprises and also you by no means know what you may uncover at the IFA in Berlin. As we’re based mostly in Berlin and would not have to cross any borders or journey important distances to get to the present, we’ll be at the IFA to carry you all the newest information and product launches.