Take-Two CEO says $70 is not the new standard game price

Take-Two CEO Strauss Zelnick has mentioned that the $70 price tag for NBA 2K21 will not be the new price for all video games going ahead.

In an interview with Games Industry, Zelnick mentioned, “Obviously, we don’t speak for the industry and the industry naturally does not coordinate on these matters, to say the very least.”

Zelnick then went on to say that he does consider the price enhance, for NBA 2k21 particularly, is justified: “And from our point of view, it’s an extremely modest price change given that prices haven’t changed for a very long time.”

While not shifting forward with a base-level $70 price tag all spherical, Zelnick did say, throughout an earnings call with traders,  “I would just observe there hasn’t been a frontline price increase for a very long time although costs have increased significantly.”

Take-Two is a large publishing drive, proudly owning a number of publishers and a few of the largest franchises on the planet—together with Grand Theft Auto—which means that its place on this challenge is a really weighty one certainly.

Ubisoft not too long ago said that its next-generation releases, at the very least for its upcoming Christmas releases, will stay at the current-generation price. Though that would properly change quickly sufficient; in an earnings name, Ubisoft CEO Yves Guillemot mentioned “For the Christmas games, we plan to come with the same price as the previous generation of consoles,” including, “That’s what we’re focused on at the moment.”

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