EA to retire EA Origin name, rebranding as EA Desktop app

EA has confirmed that it is going to be retiring the EA Origin identify from its PC desktop launcher and calling it the ‘EA Desktop’ app in an ongoing rebranding effort from the writer that will even embody an overhaul of the shopper.

Confirming the news to GamesIndustry.biz, EA’s SVP of Strategic Growth Mike Blank mentioned the identify change was a part of a concerted effort from EA to ‘higher allow participant selection with reference to what platform they play EA video games on’ and mentioned that “It’s not just a name change. It really signals an ethos that is critically important to us and that we know that’s important to our players.”

The shopper itself will even be getting a overhaul in accordance to the confirmed report, with an ‘total extra streamlined expertise’, desktop background updates and a ‘higher patching expertise’ all cited as coming to the shopper alongside UI and Library updates.

EA has already made steps elsewhere to transfer itself away from the previous Origin identify, just lately rebranding their subscription companies previously identified as EA Access and EA Origin Access as EA Play final month. (by way of Xbox Achievements) There’s no phrase but when the adjustments will come into impact, however the newly rebranded EA Play is about to come to Xbox Game Pass Ultimate on PC and Xbox later this 12 months. 

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