Worldwide app downloads reached an all-time excessive of 37.eight billion in the second quarter of 2020, a rise of 31.7 p.c year-over-year. But what are individuals downloading? A brand new report by Sensor Tower reveals the app trends going down in 2020. We sifted by the information, so you do not have to.
The COVID-19 impression on app downloads
As you will have already suspected, the coronavirus outbreak round the world had a serious impression on the app panorama. Whilst cities went into lockdown and increasingly of us stayed at residence, we appeared to the app shops for options to issues and alternatives that didn’t current themselves so visibly earlier than the pandemic.
Business, well being and health, and schooling apps all thrived in Q2 2020, as many of you appeared to spend lockdown getting match or studying one thing new. Downloads for well being and health apps remained 20-35 p.c increased than pre-coronavirus ranges 13 weeks after the top of the pandemic. As populations round the world started to work increasingly from residence, productiveness and video conferencing instruments boomed.
Meanwhile, journey, navigation, and sports activities apps naturally suffered an prolonged interval of low installs. Travel apps, specifically, grew to become superfluous in Q2 as borders closed and curfews and quarantines had been launched. Travel apps had been greater than 60 p.c beneath pre-COVID ranges in the 10 weeks following international locations’ 200th confirmed case. Worldwide journey and navigation app downloads stay about 30 p.c beneath pre-coronavirus ranges, however downloads in some international locations are beginning to return. Scandinavian international locations are exhibiting the first indicators of a return to market norms. Norway, specifically, noticed large progress in Q2, with downloads reaching 50 p.c above pre-coronavirus ranges.
Ride-sharing apps additionally in Q2, understandably. The information for each Uber and Lyft matches the COVID lockdown information virtually completely. However, after reaching a low level in early April, downloads have climbed steadily since then for each apps in the United States.
Business apps flourish
The greatest winner of this era was undoubtedly Zoom. The digital assembly app of alternative for a lot of enterprise, governments, and faculties was the prime app by downloads in the US and in Europe for the quarter. It was solely the third app to achieve 300 million installs in a single quarter, becoming a member of TikTok and Pokémon GO in undertaking this milestone. Google Meet and Microsoft Teams additionally loved all-time obtain highs.
Social apps like Houseparty and Skype additionally confirmed good progress, while downloads on Google Play’s Social class grew 9 p.c following COVID-19, in comparison with 42 p.c progress for the App Store’s Social Networking class.
Games still dominate on each Android and iOS
Mobile games still account for an enormous proportion of the apps downloaded on each Android and iOS. On the Google Play Store, games grew by greater than 50 p.c year-over-year, and almost 20 p.c quarter-over-quarter from its earlier excessive of 10.four billion in Q1 2020. Hyper-casual and Puzzle games had been the hottest, while different genres together with Arcade, Simulation, and Lifestyle additionally noticed a lift in Q2 2020.
Game builders, and people who take a bit of the pie on each transaction, noticed revenues go up in Q2 2020 too. In the United States, The prime 200 games mixed for almost $1.5 billion in consumer spending in May. Business was particularly good in the Simulation and Shooter games sector, which every noticed quarter-over-quarter progress of almost 50 p.c in Q2 2020. Games like Fortnite and PUBG Mobile are enjoying an enormous function right here, in addition to Call of Duty Mobile.
Downloadable apps should not lifeless simply but
We’ve been listening to about the loss of life of downloadable apps for some time now. With new technical options maturing, resembling progressive net apps (PWA), it has lengthy been assumed that the days of the downloadable app, and thus the Apple App Store and Google Play Store, are numbered. Add to that the present backlash over the means each Google and Apple deal with funds on these monopolized platforms, tensions between the United States and China resulting in apps being banned in some areas, and the rise of the Huawei AppGallery, you would be forgiven for considering that we’re on the carry of a brand new period for apps. That the boom-bust cycle is about to achieve its inevitable conclusions.
Whilst I still assume that PWAs will exchange downloadable apps in the future, the app development information from Sensor Tower means that apps should not lifeless simply but. Cloud computing and 5G are already right here, however are removed from widespread applied sciences, and it appears individuals still hit the apps retailer after they want a software program answer on their cellular in 2020.
A fast phrase on methodology
The information on this report comes from the Q2 2020 Store Intelligence Data Digest by Sensor Tower. Figures cited on this report mirror App Store and Google Play obtain estimates for January 1, 2012 by June 30, 202 Download estimates introduced are on a per-user foundation, which means that just one obtain per Apple or Google account is counted in the direction of the complete. Re-installs of the similar app by the similar consumer should not counted in the direction of the complete, nor are updates or downloads by the similar consumer on a number of gadgets.
What do you consider these app trends of 2020 to date? Any surprises? What do you are expecting for the future of the app market in Q3 and This fall and past? Let us know beneath the line.