Bajaj Allianz Life, one of India’s main non-public life insurers, in the present day introduced the appointment of youth icon and thought-leader Ayushmann Khurrana, one of the most proficient and versatile Bollywood artists, as its brand ambassador to advertise its merchandise and digital providers throughout offline and on-line mediums. Ayushmann will characteristic in the life insurer’s subsequent marketing campaign “Smart Living” that encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist.
Commenting on the new marketing campaign and signing up Ayushmann Khurrana, a primary for the life insurer, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, stated, “The refreshed brand narrative, relevant to new customer risk-mitigation mindset, is anchored on Ayushmann, who embodies our brand ethos of trustworthiness, innovativeness, authenticity and responsibility. The pandemic has infused smartness in our lives, and it is reflected in how we are embracing remote ways of living or acquiring new skills. Our smart products and secured digital services are aimed at securing and enabling our customer’s Life Goals, in these uncertain times.
Ayushmann Khurrana, actor and brand ambassador for Bajaj Allianz Life, said, “I am delighted to partner with Bajaj Allianz Life in its journey towards enabling Life Goals of India. A trusted and Smart Life Insurance plan is a reliable back up to your family’s Life Goals. Amongst several innovative offerings, its differentiated Term Insurance Plan and the innovative digital service – Smart Assist, precisely answers the needs of protection and contactless yet assisted transactions.”
In addition to the marketing campaign on Smart Protect Goal, Ayushmann Khurrana may also characteristic in an advert movie on Smart Assist, the revolutionary tech-enabled service the firm has launched to make sure prospects who’re buying the firm’s product are guided in a wise, clear, and a safe method by a Bajaj Allianz Life knowledgeable, preserving all the social distancing norms in thoughts, and being with the buyer at the identical time. Bajaj Allianz Life’s Smart Protect Goal, one of the most complete time period insurance coverage provides a return of premium at maturity, 55 vital sickness protection and canopy until 99 years of age for restricted premium paying time period as much less as 5 years.
The newest Bajaj Allianz Life newest marketing campaign will run on main TV channels and will likely be rolled out on all main digital platforms.
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