Yash Raj Films’ DDLJ (Dilwale Dulhania Le Jayenge) was one of the first few movies in India to launch in the theatres in Dolby encompass sound (25 years in the past, in 1995). DHOOM:3 was amongst the first few Hindi movies in India to launch in the theatres in Dolby Atmos (in 2013). And now YRF has formally turn into the first music label in India to carry a brand new immersive expertise to its catalogue of hit music tracks underneath the album ‘Best of YRF’ in Dolby Atmos®.
With the unfolding of the official 50-year completion announcement, the golden anniversary 12 months is sure to witness ground-breaking movie lineup, partnerships and promotion all via the 12 months.
Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. commented, “YRF has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel an enriched close-to-studio-music-listening experience for our fans across the globe and will surely be a game-changer. We are committed to scaling up our music catalogue in Dolby Atmos.”
Dolby Atmos Music permits individuals to join with their favourite music in a complete new manner, pulling listeners right into a music and revealing what was misplaced with stereo recordings. Listeners can uncover hidden particulars and subtleties with unparalleled readability. YRF music catalogue boasts of some phenomenal tracks throughout all music genres and listening to it in Dolby Atmos will unleash each element because it was meant to be heard, utterly immersing followers in a complete new manner.
Mr. Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories stated, “Dolby Atmos is a new experience for creators and music enthusiasts. It presents an array of new possibilities for creators to experiment and express themselves with their recordings. We are very proud of our collaboration with YRF over the years. We are delighted to work with YRF on their 50-year celebration and provide all support needed for bringing Dolby Atmos Music experience to consumers.”
With such a milestone 12 months forward, this expertise looks as if the good providing to their followers. Imagine listening to some of their chartbusters like ‘Ghungroo’ (from WAR), ‘Swag Se Swagat’ (from Tiger Zinda Hai) and ‘Nashe Si’ (from Befikre) in immersive Dolby Atmos.
Also Read: Aditya Chopra unveils a particular emblem that commemorates 50 years of Yash Raj Films
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